Why Fetch You Later exists...
Fifteen years... That's how long our Boston Terrier, Rex, taught us what unconditional love actually looks like. He was there for the career pivots, the family milestones, the ordinary Tuesdays that somehow became extraordinary just because he was sprawled across our feet. He didn't just live in our home - he lived in every conversation, every photo, every moment that mattered.
When we lost Rex, the silence was deafening. But something else was missing too: we couldn't find a single piece of apparel that captured what it really meant to be his people. Everything felt generic, mass-produced, like it was designed by someone who'd never experienced the specific chaos of a dramatic dog sighing at you, or the joy of being greeted like a war hero after a trip to the mailbox.
We created Fetch You Later in Rex's memory, aiming to create a meaningful ripple effect. We know dog parents like you (and us) deserve more than just cute slogans on inexpensive fabric. You need a brand that truly understands you—one that shares your story. Recognizing that your dog isn't just a pet, but your soulmate, therapist, reason for leaving a party early, and a full camera roll…we crafted something special.
We're not another dog brand. We're Your Brand!
We see you… You're juggling conference calls and crate training. You're building careers while building a life where your dog's needs are just as important as your own. You're more than a dog owner - you're a dog parent, and there's a meaningful difference. You don't need another generic "Dog Mom" t-shirt that looks just like everyone else's. You need apparel that speaks your language - something that makes other dog people do a double take and say “Yes, exactly."
That's what we create. Designs that start real conversations and pieces that let you wear your identity proudly, whether you're the career-driven dog mom who takes calls during walks, the adventure dog mom whose trunk is basically a mobile pet supply store, or the homebody dog mom who considers your dog your entire social life (no judgment -same).
Purpose in every purchase
Here's what makes us different: when you wear Fetch You Later, you're not just expressing yourself - you're extending that love beyond your own four walls. A portion of every purchase goes directly to animal shelters, helping dogs who are still waiting for their Rex, their family... Because we believe the bond between humans and dogs is so powerful, it should ripple outward.
When you purchase from us, you join a movement of dog moms and dads who understand that being loved by our dogs teaches us how to love everything and everyone around us. It's about identity. It's a lifestyle. And when you wear our designs, you're showing the world: I don't just love my dog. I live for them.
Every time you slip on one of our pieces, you're part of something bigger. A community that gets why you talk to your dog in that voice. Who understands why you'd rather stay home with your pup than go to most social events. Who knew that "dog hair, don't care" isn't a joke - it's a lifestyle choice.
We're here because Rex deserved to be remembered. But we're staying because you deserve to be seen, celebrated, and understood. Welcome to Fetch You Later. Welcome home! 🐾